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Archive for June, 2010

shelf life for yeast donut
Posted by Olga from San Juan, PR on June 21, 2010

Chris,

I am from Puerto Rico,we make yeast donuts every day. This is because we have tried to make our donuts shelf life to last for more than 36 hours.. Can you help us?

Olga

Hi Olga
Thank you for contacting us.

You can add preservatives and gums to the recipe but that would change the eating quality. Keep in mind that certain coatings, icings and toppings may also deteriorate the shelf life (ex: powdered sugar dissolves and decreases your shelf life).

I suggest you take your donuts to the next level and expand to sell into all day parts. An example would be to offer rings filled with whipped topping and/or a creamy, savory filling. Packaging may also be something to think about.

We offer an extended shelf life yeast donut mix. Please contact your local CSM representative and ask for a sample.


Advertising
Posted by Cindy from Duarte, CA, US on June 18, 2010

Hello Chef Pasciuto,

I am in the process of opening my first bakery (June 22) and would like to ask for your expertise in regard to advertising. I live in a small community with no existing free standing bakeries. There are large chain markets with in store bakeries, but nothing unique. My menu includes many individual desserts, cakes, tarts, cookies and cupcakes as well as breakfast items and good coffee, Aside from signage, flyers and a yellow pages listing, I am not sure of the best way to market my bakery to draw customers. My advertising budget is tight, so I need an effective means of marketing my shop.

Best regards,

Cindy Young

Poppy Bake Shop

Duarte, CA

Hi Cindy
Thank you for contacting us.

To differentiate your bakery from the in-store flavor, I suggest you partner with local chef/restaurants to get your products introduced to main stream consumers. Highlighting your bakery items on their menus will draw people back into your bakery and word of mouth really works.

Also, if you haven’t done so already, I’d also suggest you invest in custom packaging to make your establishment stand out from the community.


Sweet roll topping
Posted by Gary from Chelmsford, MA, US on June 14, 2010

Years ago a restaurant in North Andover (Thompsons) used to make the best sweet rolls. It was a yeast roll filled with things like bavarian cream, apricot filling, blueberry filling, raspberry filling, etc. The roll was topped with some kind of crumb topping which stuck there and seemed to be a combination of a fine crumb and maybe a cheese shread (although I could be wrong about the cheese part). I’d love to recreate these.

Hi!
Thank you for contacting us. Yes, I remember - Thompsons hasn't been around for awhile.

You could replicate that by using our thaw-n-bake sweet roll, using any of our assorted redi-pack Henry & Henry fillings and then top it with our cobbler crumb topping and accent with shredded cheese to recreate this delicious product. Please contact your local distributor for CSM Bakery Products information.


Italian Desserts
Posted by Dave from Schenectady, NY, US on June 14, 2010

How do I incorporate Cannoli into a dessert menu format for my Bakery

Hi! Thank you for contacting CSM Bakery Products.

Most Italian bakeries display their cannolis on shelves without the filling then offer specific crèmes as a filling once the customer places the order - such as Ricotta, Italian crème or a chocolate crème. This way, the product will have a dry, crunchy exterior with a soft interior. A key to a good cannoli is filling it to order so it stays crisp to the bite.

To enhance the look, you can dip the ends in chocolate or nuts to give a heightened appearance.


All day-parts and breakfast
Posted by brad from Oklahoma City, OK, US on June 2, 2010

You mention that bakeries need to offer something for all day-parts, but breakfast seems to be more and more important. Do you see this same trend, and how can I grow this part of my bakery business?

Yes, breakfast is one of the fastest growing segments for chain restaurants and convenience stores in particular. The morning has typically been a retail bakery’s specialty, but bakeries need to develop strategies to improve business in this highly competitive day-part. With all day-parts people are in a rush, but this tends to be even more of an issue in the mornings. Make a stop in your bakery a welcome convenience for them. If you have heavy commuter traffic, you might dedicate a cashier station specifically for folks buying coffee and a baked good. Breakfast bakery products should be easy to eat in the car or on-the-go. Bundle breakfast combinations together as convenient “meal deals.” And, don’t forget to offer some self service displays of packaged products, like a dozen donuts, coffeecake or cookies, which they can bring back to share with the office.Yes, breakfast is one of the fastest growing segments for chain restaurants and convenience stores in particular. The morning has typically been a retail bakery’s specialty, but bakeries need to develop strategies to improve business in this highly competitive day-part. With all day-parts people are in a rush, but this tends to be even more of an issue in the mornings. Make a stop in your bakery a welcome convenience for them. If you have heavy commuter traffic, you might dedicate a cashier station specifically for folks buying coffee and a baked good. Breakfast bakery products should be easy to eat in the car or on-the-go. Bundle breakfast combinations together as convenient “meal deals.” And, don’t forget to offer some self service displays of packaged products, like a dozen donuts, coffeecake or cookies, which they can bring back to share with the office.


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