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Posted by Cindy from Duarte, CA, US on June 18, 2010
Hello Chef Pasciuto,
I am in the process of opening my first bakery (June 22) and would like to ask for your expertise in regard to advertising. I live in a small community with no existing free standing bakeries. There are large chain markets with in store bakeries, but nothing unique. My menu includes many individual desserts, cakes, tarts, cookies and cupcakes as well as breakfast items and good coffee, Aside from signage, flyers and a yellow pages listing, I am not sure of the best way to market my bakery to draw customers. My advertising budget is tight, so I need an effective means of marketing my shop.
Best regards,
Cindy Young
Poppy Bake Shop
Duarte, CA
Hi Cindy
Thank you for contacting us.
To differentiate your bakery from the in-store flavor, I suggest you partner with local chef/restaurants to get your products introduced to main stream consumers. Highlighting your bakery items on their menus will draw people back into your bakery and word of mouth really works.
Also, if you haven’t done so already, I’d also suggest you invest in custom packaging to make your establishment stand out from the community.
