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In terms of manufacturing, there are physical standards, set by the AIB, that need to be met in order to produce gluten-free products. So you need to keep that in mind that you’ll have to isolate the product to avoid any cross-contamination.

In terms of retailing gluten-free products, research shows that the gluten-free market is growing rapidly due to a growing number of consumers desiring the benefits of eliminating or restricting gluten intake. However, knowledge gaps and a perceived sensory compromise still exist. It is also an emergent niche market, which has yet to reach maturity. There is also danger of gluten-free products suffering in the same way that low/no-carb products did over the second half of the last decade.

Ultimately the decision is up to you.