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Taking over ownership of existing bakery
Posted by Christine from Rockville Centre, NY, US on July 29, 2010
A Baker friend and myself (cake decorator/baker) are taking over ownership of a bakery. The bakery’s clientele had gone down due to mismanagement of product shelf life and wait time for a la carte brunch/lunch. The product was always quality, and it still is. We are trying to get more customers in with breakfast specials etc. as well as lowering prices that were too high and having a grand re-opening in one month. How can we draw in the customers that may have left before and new ones. Thank you.
Hi! Thank you for contacting Brill.
In order to draw in past and new customers, my recommendation is to make the bakery look inviting; be sure to showcase the changes you've made and get rid of any displays that will get in the way of you and your customers. Adding more self service areas can speed up the line wait as well.
Word of mouth is key too. Treat your grand opening like a grand opening of your first home and treat your customers like you would treat your friends at the grand opening.
Good luck!
