Some products that are trans fat free have elevated levels of saturated fats and we suspect that the FDA will begin to more closely monitor this in the next 18 months.

The great thing about our Sensibly Indulgent(TM) cupcakes is that they not only have zero grams of trans fat but they also have reduced levels of saturated fat at only 1 gram per cupcake. In addition, Brill's Research and Development Innovation teams have already taken steps to lower the saturated fat content of our TranSmart(TM) icings, cookies and bakery products. We are continuing to focus on cutting edge technologies to achieve lower saturated fat levels, while maintaining the product functionality provided by the harder trans and saturated fats. Our innovation teams are optimistic about being able to provide additional reductions in saturated fats in the next year.

It does help to create a “better-for-you” section in the in-store bakery, and the section should be displayed prominently with your traditional line for broad customer appeal. With a specially merchandised section, you are more likely to attract in-store bakery customers that may not normally shop the bakery. Also, as with any product, if you’re introducing a new specialty product, be sure to offer active sampling to call attention to the new product and get customer feedback.

It is definitely still a big concern in areas of the country where legislation has taken place or is pending. You may not be hearing as much any more because consumers have become better educated about trans fats. Trans-fat concerns have become a talking point of the much broader issue of living a healthier lifestyle, which is a big concern nationwide.

Most of the packaged snacks out there set the benchmark at 100 calories, but our market research has found that 120 calories is just as appealing a number. Customers are looking for portion control, so simply knowing the calorie count and that the calories are reduced is more important than the actual number.

Yes. We can’t reveal which products we’re working on just yet, but we can tell you they will meet the same better-for-you Sensibly Indulgent™ standards.