It does help to create a “better-for-you” section in the in-store bakery, and the section should be displayed prominently with your traditional line for broad customer appeal. With a specially merchandised section, you are more likely to attract in-store bakery customers that may not normally shop the bakery. Also, as with any product, if you’re introducing a new specialty product, be sure to offer active sampling to call attention to the new product and get customer feedback.