Palm shortening is the best functioning (low or zero trans fat) option available to the industry at this time to mimic the firmness and structure provided by partially hydrogenated shortening (trans fat containing) . Brill’s Innovation team has developed Sensibly Indulgent(TM) frosting for our iced cupcakes which has zero grams of trans fat and only 1 gram of saturated fat per cupcake. The teams are working on the development of new technologies to reduce the level of saturated fats in ready-to–use icings.