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H. C. Brill, a CSM Company

Sweet Source Zero Guilt Sweet Treats

sponsored by H. C. Brill, a CSM Company

Question about your cupcakes
Posted by Lisa from Omaha, NE, US on April 19, 2010

How can Sensibly Indulgent cupcakes taste good if they are so much lower in calories than typical cupcakes?

They have a very unique frosting which is very low in fat but has the texture and flavor profile of an indulgent frosting. Brill’s scientists and marketing team utilized trained sensory panels and consumer test groups to develop the optimum product. Consumer testing verified that Sensibly Indulgent cupcakes had a winning formula.